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Study: Smart Home Tech Adoption Motivated by Comfort, Safety

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Comfort and safety are the primary reasons more homeowners are adopting smart home technology, according to a recent study by Scripps Networks Interactive in conjunction with the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA). “Keeping up” with the latest technology, the study shows, is less of a factor, with three-quarters of those surveyed saying they implement smart home technology “to keep their family safe and comfortable.” Energy-efficiency, as well, is another motivator, with the intention to boost resale value and reduce energy costs.

Millennials are the most likely to adopt smart home technology, according to the study, “to make their home convenient for daily tasks;” those in Generation X, conversely, prefer smart home technology as a means “to make their home a healthy environment.” Baby boomers, in addition, favor smart home technology “to add value to their home.” Eighty-five percent of millennials are likely to add smart home technology to their home, compared to 73 percent of those in Generation X and 67 percent of baby boomers.

The kitchen is the top spot for smart home technology, with those studied purchasing app-enabled, connected appliances, such as a smart refrigerator, motion-activated lighting and voice-activated speakers. Generation X respondents reported the kitchen as the top spot for smart home technology more than any other generation.

Fifteen percent of study respondents cite the front door as the most desired place for adding technology, while 13 percent cite the living room. Forty-four percent cite “energy monitoring” and “light automation” as their most desired tools; computer-controlled or mobile device-operated systems, a doorbell camera and surveillance equipment are also popular.

Smart home technology, according to a recent report by the National Association of REALTORSĀ® (NAR), is becoming more concerning to homebuyers and sellers, who are most interested in privacy and security measures.

Source: Scripps Networks Interactive
Reprinted with permission from RISMedia. Ā©2017. All rights reserved.

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