Tag Archives: real estate agency

Prudential Leads JD Power Servey

Prudential Real Estate, an HSF Affiliates LLC company, and Prudential PenFed Realty announced that the Prudential Real Estate affiliate network ranked highest for customer satisfaction in three of the four segments included in J.D. Power and Associates’ annual Home Buyer/Seller Satisfaction Study. The network scored highest in Repeat Home Buyer, First-Time Home Buyer, and First-Time Home Seller categories. It ranked third in the Repeat Home Seller segment.

The sixth annual study measures customer satisfaction among the nation’s largest real estate brokerage companies. Overall satisfaction is gauged across four factors of the home-buying experience: agent/salesperson, real estate office, closing process, and variety of additional services. Seller satisfaction is evaluated through the same four factors plus marketing.

Among repeat home buyers, Prudential Real Estate scored 829 on a 1,000-point scale, performing particularly well in agent/sales person, variety of additional services and closing process. The network tallied 811 points among first-time home buyers, showing strength in all factors. Prudential Real Estate scored 809 points in the First-Time Home-Seller segment, drawing strong marks for marketing and closing process. This represents the third time in six years Prudential Real Estate ranked highest in seller satisfaction including recognition in 2008 and 2010.

“Prudential Real Estate stands for quality and consistency in neighborhoods across America,” said Earl Lee, network president and CEO of HSF Affiliates LLC. “Buyers and sellers alike appreciate our affiliates’ market leadership and our agents’ skill and innovation.”

Lee added that the Prudential Real Estate network enjoys one of the industry’s highest average selling prices and that its agents stand out as local-market experts. “Affiliate to affiliate, Prudential Real Estate sales professionals have a strong work ethic and drive for client satisfaction. These prestigious awards further underscore our agents’ success and the quality of our network.”

The team at Prudential PenFed Realty works hard to exceed the expectations buyers and sellers alike, explained Maxine McLeod Miller, manager of the Prudential PenFed REALTY office in Alexandria.  “In today’s market, our clients require all the expertise and service we can offer. Through our knowledge, innovation and guidance we maximize the home-buyer/home-seller experience to ensure our clients’ needs are met.”

Among other survey findings:

  • First-time home buyers and sellers are most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues.
  • More than one-third (35%) of first-time home buyers and 27% of first-time sellers indicate they selected their real estate company based on its reputation.
  • 28% of first-time home buyers and 27% of first-time sellers selected their company based on recommendations.
  • Overall satisfaction with real estate companies is higher among repeat customers compared to first-time buyers or sellers.
  • Suggesting better times in residential real estate, the percentage of first-time home sellers increased to 44% in 2013 from 30% in 2012.
  • The percentage of first-time home buyers also increased significantly, 49% in 2013 vs. 40% a year ago.

The 2013 Home Buyer/Seller Study includes 4,371 evaluations from 3,930 respondents who bought or sold a home between March 2012 and April 2013.

About Prudential Real Estate and HSF Affiliates LLC

Prudential Real Estate is a part of the HSF Affiliates LLC real estate brokerage family, which includes Real Living Real Estate and the new Berkshire Hathaway HomeServices brand available later in 2013. Prudential Real Estate franchisees are independently owned and operated.

HSF Affiliates LLC, based in Irvine, Calif., is a joint venture of HomeServices of America and Brookfield Asset Management.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities and are used under license with no other affiliation with Prudential.

About Prudential PenFed Realty

 Prudential PenFed Realty, wholly owned by PenFed (Pentagon Federal Credit Union), is a full-service real estate company with an annual sales volume over $1.7 billion; serving PenFed members as well as the general public. Recognized as a leading real estate company in its service area, it is ranked among the top Prudential affiliates nationwide. Over 1,700 top-notch sales professionals work out of Prudential PenFed Realty’s 49 offices to provide complete real estate services nationwide.

Prudential PenFed Realty is an affiliate of the Brookfield/Home Service Franchise (Formerly Prudential Real Estate) Residential Property Services network. Its franchises are independently owned and operated. The network provides franchises with numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage® program designed to provide real-time information to sellers in an easy to use system; and Online Buyer Advantage®, enabling consumers to easily search for property in all 50 states and the District of Columbia. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with more than 1,500 franchise offices and 50,000 sales professionals in the franchise Network as of December 31, 2011.

 About J.D. Power & Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit jdpower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

J.D. Power Results Are In: Customers Most Satisfied with Prudential

Prudential Real Estate tops J.D. Power’s lists again, ranking #1 in three out of four categories:

  • First-time home buyer satisfaction rankings
  • Repeat home buyer satisfaction rankings
  • First-time home seller satisfaction rankings

As an agent and a broker that has been with Prudential since the 1990’s I can honestly say, our agents are able to deliver such fabulous service in no small part due to the outstanding support they receive from their company.

Realtor Magazine has the full scoop in their article Customers Most Satisfied at This Company

Prudential PenFed Realty Announces Innovative Approach to Real Estate Agent Compensation for 2013

I love my company for a myriad of reasons… they are a fresh, innovative and cutting edge real estate company. The top of the executive level is ambitious and motivates those of us down in the ranks. This press release that came out Wednesday shows that what the powers that be at PenFed Credit Union envision is working!

With 800% Growth since 2010, PenFed Realty, LLC turns eye to Mid-Atlantic markets for their latest growth initiative.

WASHINGTON, D.C. (PRWEB) February 06, 2013

Committed to its vision of building the highest quality real estate brokerage service in the nation, Prudential PenFed Realty announced today that the company is now offering their sought after IncomeBuilder commission schedule throughout their service areas in Northern Virginia, Baltimore, Washington, D.C., and the Eastern Shore.

“We are excited to bring the member first credit union service model to real estate. Our agents and clients are paramount in every decision we make,” said Kevin Wiles, President of Prudential PenFed Realty, Mid-Atlantic region. “Our new IncomeBuilder commission program allows agents the 100% earning potential that today’s top performers desire, combined with unparalleled agent services support and an award-winning business development department. This is a unique offering in the residential real estate space that will allow agents to reduce expenses, and maximize earnings in a way not previously possible.”

Revolutionizing Real Estate

PenFed Realty, LLC was originally established in the Washington, D.C. metropolitan area in 2006 as a full-service real estate brokerage firm that is a wholly-owned subsidiary of PenFed (Pentagon Federal Credit Union). With annual sales volume of over $1.7 billion, the main goal of Prudential PenFed Realty is to deliver great value, expert representation and superior service.

Prudential PenFed Realty currently ranks #15 out of over 600 companies in the Prudential Network. Nationally, Prudential Real Estate has the highest average sales price among large brokers.

Vibrant growth through several very successful mergers in 2012 has increased the presence of Prudential PenFed Realty in the market to over 1400+ world-class sales professionals with 47 office locations that offer full-service coverage in the Maryland, Northern Virginia, West Virginia, Pennsylvania, Delaware and Washington, D.C. markets, as well as Tennessee, Kentucky, North Carolina, Texas, Kansas, and Florida.

“Clearly we are growing at a rapid pace; with 2012 being our most successful growth year to date,” said Wiles. “A key part of our growth plan has been to continue to attract industry leading agents and give them the support and resources they need to provide best in class service to their clients. We feel that this has been integral to our growth.”

Interested in joining our team? Learn more about Prudential PenFed Realty by calling Maxine McLeod Miller at 703-836-1464, or e-mail us at: maxine.miller(at)PenFedRealty(dot)com.

About Prudential PenFed Realty

Prudential PenFed Realty, wholly owned by PenFed (Pentagon Federal Credit Union), is a full-service real estate company with an annual sales volume over $1.7 billion, serving PenFed members as well as the general public. Recognized as a leading real estate company in its service area, it is ranked among the top Prudential affiliates nationwide. With 47 offices and over 1400+ world-class sales professionals, Prudential PenFed Realty offers complete service coverage in the Maryland, Northern Virginia, West Virginia, Pennsylvania, Delaware and Washington, D.C. markets, as well as Tennessee, Kentucky, North Carolina, Texas, Kansas, and Florida.