Monthly Archives: December 2016

Make that list… and check it twice!

Yes, I know we are entering into one of the busiest times of the year; never-the-less, there are a few essential items that every REALTOR should complete by the end of the first week of the new year, less the find themselves with out of date, year old information.

To-Do ListOut with the old, in with the new, and update what is remaining!  There is nothing worse for a business person than having old or out of date information floating around in cyberspace.

To help you get your new year off right, here is a handy dandy list to help you start 2017 off on an updated and accurate note:

  1. Update your profile on the Berkshire Hathaway HomeServices Resource Center.
    Make sure all of your information, including your picture, is correct and up-to-date.
  2. Update your profile on Home Swing:
    Make sure all of your information is correct and up-to-date
    Make sure your “notifications” are properly set so you are emailed or texted when you receive an incoming web lead.
  3. Update your profile on Zillow, Realtor.com, and anywhere else you have a profile:
    Register with Zillow if you have not done so
    Make sure all of your information is correct and up-to-date
    Up-load testimonials if available (see number 4)
  4. Ask 2016 clients and customers for testimonials and post on your website.  If you have not done so, do it now.
  5. Edit your CRM in Home Swing:
    Add, remove, and edit your contacts in Home Swing.
  6. Send everyone in your CRM/Contact list/SOI a “Happy Holiday” or “Merry Christmas” Card.
    At minimum send them an e-card from the Resource Center
  7. Set up your drip campaigns for 2017.
    Log into Home Swing and set up appropriate drip campaigns for next year
    Set up a holiday card campaign at minimum
  8. Update your knowledge and information about company programs
    Are you prepared to discuss and promote the following?  Real Estate Rewards, The Global web-site, Membership in the Credit Union
  9. Review your 2017 business goals:
    If you have not already, establish your production goals;
    Put your lead generating plan in writing and commit to it;
    Set targets for interim goals (1st quarter listings, sales and income)
  10. Sit down with your broker or coach and commit to a coaching and accountability plan for the new year.  This will make achieving #9 much easier.

Finally, look back over your successes in 2016 and enjoy a few days off with your friends and family.  It was a great year!

 

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