Monthly Archives: September 2015

Berkshire Hathaway HomeServices PenFed Realty on Major Growth Trajectory

Berkshire Hathaway HomeServices PenFed Realty on Growth Trajectory Mid-Year Report 40.2% Unit Growth & 39.7% Volume Growth

2015 Year to Date vs. 2014 – Exceeding Industry Growth

RESTON, Va., Sept. 16, 2015 Berkshire Hathaway HomeServices PenFed Realty Mid-Atlantic has established a strong growth pattern for 2015 with 40.2% growth in homes sold, 39.7% in sales volume growth and 16% in new agent growth since it joined the Berkshire Hathaway Home Services network in December of 2014. In the greater D.C. and Baltimore markets the firm has grown by 175 real estate agents in the past 12 months.

Graph based from January through July data. Source: Data based on multiple listings from the following five systems: Mid-Atlantic Regional Information Systems, Central Virginia Regional MLS, Trend MLS, Sussex County MLS and Flex MLS.

Graph based from January through July data. Source: Data based on multiple listings from the following five systems: Mid-Atlantic Regional Information Systems, Central Virginia Regional MLS, Trend MLS, Sussex County MLS and Flex MLS.

According to Kevin Wiles, president of PenFed Realty Mid-Atlantic, the gains are due to increased opportunities to serve the Maryland, Virginia and Washington D. C. markets more effectively through its alignment with the Berkshire Hathaway Home Services name. “Our well respected brand reflects the company core values of trust, integrity, stability and longevity. These values are very important to all of our agents, because they know we are here for the long-term,” Wiles explained.

“The combination of the Berkshire Hathaway HomeServices brand and PenFed Realty,
which is backed by the venerable PenFed Credit Union (PenFed), creates a compelling value proposition for those selling and buying homes,” added Wiles. Along with being a wholly owned subsidiary of PenFed, a financial institution with $18 billion in assets, and having strong brand awareness, Wiles points to game changing innovative marketing solutions for its tremendous growth. “We have a Real Estate Rewards program that offers our home buyers up to $10,000 in closing cost savings. Our clients love this truly unique program,” he said.

“Moving forward we will constantly innovate, improve and invest across all areas of the company to help our agents succeed and attract new clients.”

About Berkshire Hathaway HomeServices PenFed Realty

Berkshire Hathaway HomeServices PenFed Realty is a full-service real estate company with annual sales volume of $2.8 billion with 1,700 sales agents and 50+ offices providing complete real estate services nationwide. PenFed Realty is a wholly owned subsidiary of PenFed Credit Union (PenFed). PenFed is a financial institution with $18 billion in assets and more than 1.3 million members. PenFed Realty is also a member of the Berkshire Hathaway HomeServices brokerage network, operated by HSF Affiliates LLC. Visit PenFedRealty.com. Equal Opportunity Employer: m/f/v/d.

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Who wants to do an extra transaction a quarter?

Who wants to do an extra transaction a quarter?  Who wants to make an extra $15,000 each year?  And of course, who wants to make more by working less?

We hear it all the time but what does it actually mean to do one more transaction each quarter and, more to the point, how the heck do you do it?   In dollars and cents, if you look at our office’s average sales price of $550,000 at an average of a 3% commission, that would mean and extra $16,500 in gross commission income per quarter OR $66,000 per year!

Berkshire Hathaway HomeServices PenFed Realty Presents Gino Blefari

Berkshire Hathaway HomeServices PenFed Realty Presents Gino Blefari

How do you actually earn that extra $66,000 per  year in gross commission?  One of the things I really love about Berkshire Hathaway HomeServices PenFed Realty is the company’s commitment to help its agents learn to do just that… one more deal per quarter, four more deals per year.

Tomorrow we are bringing in Gino Blefari, the legend named 2012 Buffini and Company Mentor of the year, member of the Mike Ferry Leadership Hall of Fame, first and only recipient of the Tom Ferry Organization Leadership Award, and recipient of the 2014 RIS Media Home Ownership Award for “outstanding achievements among real estate’s most influential and charismatic leaders” to teach our agents how to do just that.

Let me know if you would like to attend too! Berkshire Hathaway HomeServices PenFed Realty is putting on this event as part of its commitment to growing the best and most efficient agents in the business and there is no charge to our agents. On top of that, Gino is not here to sell anything… no coaching programs, no blue boxes, no webinars, nothing! How cool is that?

Another reason why I LOVE this company!