Monthly Archives: July 2013

Prudential Leads JD Power Servey

Prudential Real Estate, an HSF Affiliates LLC company, and Prudential PenFed Realty announced that the Prudential Real Estate affiliate network ranked highest for customer satisfaction in three of the four segments included in J.D. Power and Associates’ annual Home Buyer/Seller Satisfaction Study. The network scored highest in Repeat Home Buyer, First-Time Home Buyer, and First-Time Home Seller categories. It ranked third in the Repeat Home Seller segment.

The sixth annual study measures customer satisfaction among the nation’s largest real estate brokerage companies. Overall satisfaction is gauged across four factors of the home-buying experience: agent/salesperson, real estate office, closing process, and variety of additional services. Seller satisfaction is evaluated through the same four factors plus marketing.

Among repeat home buyers, Prudential Real Estate scored 829 on a 1,000-point scale, performing particularly well in agent/sales person, variety of additional services and closing process. The network tallied 811 points among first-time home buyers, showing strength in all factors. Prudential Real Estate scored 809 points in the First-Time Home-Seller segment, drawing strong marks for marketing and closing process. This represents the third time in six years Prudential Real Estate ranked highest in seller satisfaction including recognition in 2008 and 2010.

“Prudential Real Estate stands for quality and consistency in neighborhoods across America,” said Earl Lee, network president and CEO of HSF Affiliates LLC. “Buyers and sellers alike appreciate our affiliates’ market leadership and our agents’ skill and innovation.”

Lee added that the Prudential Real Estate network enjoys one of the industry’s highest average selling prices and that its agents stand out as local-market experts. “Affiliate to affiliate, Prudential Real Estate sales professionals have a strong work ethic and drive for client satisfaction. These prestigious awards further underscore our agents’ success and the quality of our network.”

The team at Prudential PenFed Realty works hard to exceed the expectations buyers and sellers alike, explained Maxine McLeod Miller, manager of the Prudential PenFed REALTY office in Alexandria.  “In today’s market, our clients require all the expertise and service we can offer. Through our knowledge, innovation and guidance we maximize the home-buyer/home-seller experience to ensure our clients’ needs are met.”

Among other survey findings:

  • First-time home buyers and sellers are most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues.
  • More than one-third (35%) of first-time home buyers and 27% of first-time sellers indicate they selected their real estate company based on its reputation.
  • 28% of first-time home buyers and 27% of first-time sellers selected their company based on recommendations.
  • Overall satisfaction with real estate companies is higher among repeat customers compared to first-time buyers or sellers.
  • Suggesting better times in residential real estate, the percentage of first-time home sellers increased to 44% in 2013 from 30% in 2012.
  • The percentage of first-time home buyers also increased significantly, 49% in 2013 vs. 40% a year ago.

The 2013 Home Buyer/Seller Study includes 4,371 evaluations from 3,930 respondents who bought or sold a home between March 2012 and April 2013.

About Prudential Real Estate and HSF Affiliates LLC

Prudential Real Estate is a part of the HSF Affiliates LLC real estate brokerage family, which includes Real Living Real Estate and the new Berkshire Hathaway HomeServices brand available later in 2013. Prudential Real Estate franchisees are independently owned and operated.

HSF Affiliates LLC, based in Irvine, Calif., is a joint venture of HomeServices of America and Brookfield Asset Management.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities and are used under license with no other affiliation with Prudential.

About Prudential PenFed Realty

 Prudential PenFed Realty, wholly owned by PenFed (Pentagon Federal Credit Union), is a full-service real estate company with an annual sales volume over $1.7 billion; serving PenFed members as well as the general public. Recognized as a leading real estate company in its service area, it is ranked among the top Prudential affiliates nationwide. Over 1,700 top-notch sales professionals work out of Prudential PenFed Realty’s 49 offices to provide complete real estate services nationwide.

Prudential PenFed Realty is an affiliate of the Brookfield/Home Service Franchise (Formerly Prudential Real Estate) Residential Property Services network. Its franchises are independently owned and operated. The network provides franchises with numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage® program designed to provide real-time information to sellers in an easy to use system; and Online Buyer Advantage®, enabling consumers to easily search for property in all 50 states and the District of Columbia. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with more than 1,500 franchise offices and 50,000 sales professionals in the franchise Network as of December 31, 2011.

 About J.D. Power & Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit jdpower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

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Fairfax County Home Sales Surpass $1 Billion in June

Prices IncreaseHold on to your boot straps, it looks like the real estate market in Northern Virginia/Washington, DC is on the rise again!  At least inside the beltway in Fairfax County, Arlington County, Alexandria City, and Falls Church.

The Sun Gazette reports that in Fairfax County alone, Home Sales Surpass $1 Billion Across County in June . Sales for the month totaled 1,838, an increase of 18.8 percent from the 1,547 transactions reported in June 2012.  The average sales price was also up 7 percent.

Is this a good thing or too much of a good thing?

J.D. Power Results Are In: Customers Most Satisfied with Prudential

Prudential Real Estate tops J.D. Power’s lists again, ranking #1 in three out of four categories:

  • First-time home buyer satisfaction rankings
  • Repeat home buyer satisfaction rankings
  • First-time home seller satisfaction rankings

As an agent and a broker that has been with Prudential since the 1990’s I can honestly say, our agents are able to deliver such fabulous service in no small part due to the outstanding support they receive from their company.

Realtor Magazine has the full scoop in their article Customers Most Satisfied at This Company

Prudential PenFed Realty Hosts Showcase Event For Local Del Ray Artisans in Alexandria, Virginia

Prudential PenFed Realty hosts quarterly showcase events to display the artwork of local artists for the public to enjoy in Old Town Alexandria.

Prudential PenFed Realty’s Alexandria office began its series of art shows in 2010 to show support for the local Del Ray Artisans and charities close to the community. These quarterly themed events, hosted by Prudential PenFed Realty at their 300 N. Washington Street, Alexandria, Va., location began in July of 2010 and feature the artwork of the Del Ray Artisans accompanied by wine and hors d’oeuvres, fundraising, and the ability for the public to meet the artists and purchase their artwork.

Sue Elbertson, Jay Palermino and Maxine McLeod Miller at the April 2013 Art Show

The first event of 2012 was held in March with the theme, “Artist Warriors’ Adventures” which benefited the Organization for Autism Research. The artwork focused on the inner survivalist and warrior imagination. Special guest Nina Tisara’s mosaic artwork was on display as well.

In June of 2012 the office hosted an event to benefit the Organization of Autism for Research. The art show was dubbed “Childhood Memories,” and featured works by local artists that was inspired by their childhoods. The event also commemorated the Virginia Art Commissions’ Minds Wide Open, a celebration of children and the arts. Tisara made a repeat visit with her mosaic style artwork. Close to $500 in donations were raised for this community charity event.

Later in the year, the office hosted an event, “Spread a Little Sunshine,” that was a silent auction and art show designed to raise money for the Sunshine Kids Foundation; an organization supporting children with cancer. Approximately $5,000 was raised at the event, and the artwork on display at the show was created by the artists from the Del Ray Artisans Center.

“We enjoy inviting our clients, customers, local business owners and real estate professionals to experience the newest art exhibit and enjoy some wine and hors d’oeuvres,” said Sue Elbertson, REALTOR® with Prudential PenFed Realty’s Alexandria office.

Kicking off 2013, the office hosted yet another event showcasing the artwork of the Del Ray Artisans. The theme was, “Dot and Dash,” where artists interpreted dot and dash in their unique styles—showcasing two and three-dimensional work that is painterly, graphic, realistic, and abstract.

“Prudential PenFed Realty is proud to be able once again to team with the non-profit Del Ray Artisans to showcase within our Old Town Alexandria office the paintings, pictures and other visual arts produced by the thriving artistic talent within our local community,” said Maxine McLeod Miller, managing broker of Prudential PenFed Realty’s Alexandria office.

Prudential PenFed Realty in Alexandria is pleased to announce its newest exhibit celebrating works of art from the Del Ray Artisans. The exhibit, “Music In Art,” explores the relationship between music and art by showcasing artists’ interpretations of music in art in a variety of media.

“Del Ray Artisans is honored and pleased to show artwork from its “Music in Art” exhibit at Prudential PenFed Realty. Music and art have gone hand in hand for centuries, and these pieces explore the relationship between music and art by showcasing artists’ interpretations of music in art in a variety of media,” said Jackie Tury, co-curator with the Del Ray Artisans.

The opening reception is free and open to the public, and is scheduled to be held on Monday, July 15 from 6-8 p.m. Please stop by for some wine and cheese, chat with the featured artists, and enjoy a great evening! To RSVP, please call the office at 703.836.1464.

About Prudential Real Estate and HSF Affiliates LLC

Prudential Real Estate is a part of the HSF Affiliates LLC real estate brokerage family, which includes Real Living Real Estate and the new Berkshire Hathaway HomeServices brand available later in 2013. Prudential Real Estate franchises are independently owned and operated.

HSF Affiliates LLC, based in Irvine, Calif., is a joint venture of HomeServices of America and Brookfield Asset Management.

Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.  Used under license with no other affiliation with Prudential.

About Prudential PenFed Realty

Prudential PenFed Realty, wholly owned by PenFed (Pentagon Federal Credit Union), is a full-service real estate company with an annual sales volume over $1.7 billion; serving PenFed members as well as the general public. Recognized as a leading real estate company in its service area, it is ranked among the top Prudential affiliates nationwide. Over 1,700 top-notch sales professionals work out of Prudential PenFed Realty’s 49 offices to provide complete real estate services nationwide.

Prudential PenFed Realty is an affiliate of the Brookfield/Home Service Franchise (Formerly Prudential Real Estate) Residential Property Services network. Its franchises are independently owned and operated. The network provides franchises with numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage® program designed to provide real-time information to sellers in an easy to use system; and Online Buyer Advantage®, enabling consumers to easily search for property in all 50 states and the District of Columbia. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with more than 1,500 franchise offices and 50,000 sales professionals in the franchise Network as of December 31, 2011.

©2013 BRER Affiliates LLC: An independently owned and operated broker member of BRER Affiliates LLC. Prudential PenFed Realty is an independently owned and operated member of BRER Affiliates LLC. PenFed Membership is not required to conduct business with Prudential PenFed Realty.