Peak Producers – Day 4

Today Brian talked about about the elements of a strategic approach and that not only do real estate buyers need to fully engage with us but they also need to fully engage in the home buying process.

Although this is not news to most agents, the way Brian puts it into perspective really does make sense and should help real estate agents better serve their buyer and renter clients.  Brian suggests the following:

  1. Focus in finding a style and a neighborhood first, then look at actual homes.
  2. Use a property feedback form for each property viewed.
  3. Remember, finding a home is not a process of selection but a process of elimination.

The job of a real estate agent working with buyers is to help them make a decision by using a systematic approach.

Makes sense… what do you think?

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